Can you even imagine of getting a haircut online? There can’t be a virtual barber giving you a haircut. The reason is we humans are made up of flesh and blood. And we reside in a physical world. Here are top 5 insights which prove why Brick & Mortar stores are going to stay:
- Classic Pastime- Since primordial times, humans have always indulged in shopping. The ways to shop have undergone a radical change but the love for shopping as our favourite pastime has always remained intact.
- Seek Adventure- There is something we carry in our genes since primitive times. Adventure runs in our blood and we act naturally. We seek adventure to fulfil our inner demands and shopping does exactly that.
- Instant Gratification- Shopping provides instant gratification. As a customer, you walk into the store, select product, then pay and walk out of the store. Even in the case of returns, we experience instant gratification.
- Most Sought After- The rise of online stores did generate fears among brick and mortar stores all over the world that now is the time to die a slow death. But the trend reversed as big online stores started venturing into opening physical stores. To this day, nothing can beat the feeling of shopping offline.
- Personalized Assistance- Brick and mortar stores provide personalized assistance to every customer. In fact, that is not possible for online shoppers. You have to be in a physical store to experience that.
Brick and mortar stores are here to stay. To provide a unified shopping experience online, integrating online with offline and vice versa is the key. Physical stores don’t need to go back in time but instead just be adaptive to the new technologies that are coming in.
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