Seducing the 5 Senses of Customers in the Retail Stores

Our brains love multi-sensory experiences. We find something beautiful when our sensory manifestations (of sight, touch, smell, taste & sound) are delightful: a tantalising aroma, an engaging sight pleasing to eyes, a touch delighting our senses, an uplifting and soothing sound or a taste rejuvenating our taste buds. Well, retail is all about details. And to boost sales in a store, firms are doing so much more just to capture those five senses of the customers. Let’s look at how those five senses seduce and boost sales in retail stores:

1. Sight– Impulse purchasing is primarily driven by seeing as per research. Customers prefer easy movement and visibility while scanning the aisle of any store. Their observations of what they visualize drive sales. So keep your stores visually pleasing to eyes.
2. Touch– The urge to touch is quite instinctive to the customers. A store that allows touching engages its customers. Probably,  it instills a sense of ownership in their minds.
3. Smell–  As per research, a male store with feminine scent will make you lose male customers and vice versa. Aroma creates an association and hence sales.
4. Taste– For food, beverages or confectionary stores, providing a sample to engage the taste buds is probably a great idea to get loyalty. Maybe, not every store can engage taste buds in that way; so what, even a glass of water with love would serve the purpose.
5. Sound– A soothing music or head banging rock number can create an impression. Keeping everything upbeat and positive via music does drive sales. So unleash the power of music to keep them captivated.