Records date back to Neolithic Age in 5000 B.C. when nomadic people ventured into farming and grew grains for beer brewing. An ancient clay tablet from Mesopotamian times discussing the preparation of beer is the oldest known document to mankind. Even for building the Great Pyramids, the labourers were paid with beers. Historical data about beers is mind blowing. The recent times have changed drastically but one thing hasn’t changed and that is the universal love for beers.
Now in the modern times of 21st century, be it a casual drinker, college graduate or an ardent lover of beer, they all need it for fun and pleasure. According to the Technavio Report, beer market in India is expected to reach $ 9.03 billion by 2018 owing to the growth rate of 16.94%. All the states and union territories in India have different rules and regulations for alcoholic beverages. None of the states or union territories have any rule in common. In India, beer is highly taxed and most regulated industry. As per AIBA(All India Brewers’ Association), only 55,000 outlets are available in a country of over a billion people. Beer drinking is the fastest growing alcoholic beverage in India.
And in the case of beers, everyone has a distinct choice of beer. So when the patrons are told that the beer is unavailable then they are unlikely to opt for another brand. That’s the common phenomenon all over the world among beer lovers. Why can’t store managers track which beer is selling fast and which beer is not? In the end, those beers (which didn’t sell) are actually dumped in the garbage after expiry period. So there is a huge loss when the whole statistical data is taken into account.
However, the loss could be avoided if store managers take help of predictive analytics to track the situation of stock out, stock in and excess stock. And it breaks our heart to see an empty shelf of the beer we love and excess stock of beer we love to hate.
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