Top 4 Challenges Faced By Ice Cream Industry

Image Source: Bliss Ice-Creams

My earliest childhood memory is eating a scoop from an ice-cream parlour. Fights would erupt over ice-cream and end with ice-creams. Any child carries that inherent memory of having an ice-cream. I feel nostalgic when I remember those days when I and my little brother used to compete over the petty issue of who ate more scoops. Especially during any marriage ceremony the competition between us would take a whole new turn. One can’t forget those loveable and laughable moments. During summer holidays, it used to be more important than regular appetite that we used to love and rejoice.

The popularity of ice- creams among human fraternity has soared with time. In fact, the ice-cream industry in India is inching towards a whole new paradigm. According to a source, the ice-cream industry is pegged at ₹ 3,500 crores and witnessing a double digit growth of 20-25% annually. Predictions reveal a market of $ 1.1 billion by 2017.

Ice-cream industry is one of the most significant industries around the world. It is typically a seasonal product. Especially in India, summers are the time when the demand touches the sky.

As the demand skyrockets even it should match the supply. But our favourite ice-cream suffers this mismatch. Here are the top 4 challenges faced by ice-cream industry:

1. Power-cuts– In fact, the biggest problem faced by retailers.
2. Maintaining product temperatures at retail outlets.
3. Fluctuating weather patterns
4. Demand Forecasting– Predicting the demands is a major problem. However, predictive analytics can help. It can’t cool your ice-cream but can predict which product to be kept to cool and what not to keep at all.