Today’s shoppers are smart enough to scan and select a product via their smartphone even before they decide to step in the store. Consumers’ have been empowered with wholesome information and reviews regarding the product before going for the actual purchase. Many big retail stores around the world are already providing their customer the Omni-channel retailing experience. It means any customer can scan the product on mobile first before actually buying it in retail stores.
The whole process of seamless navigation is indeed an exhilarating experience. The millennial, in particular, has low tolerance on obsolete process getting in the way of their seamless shopping experience. And they cannot get in the long queue when they are already empowered with the ease of paying money online. So retailers should understand the point. By standing in a queue, they are actually doing privilege to you. But do they deserve to do that? Absolutely not, so why not provide them a hassle-free experience of shopping. The incessant wait to pay and leave shouldn’t exist at all in retail stores. And the retailers have to be agile enough to respond quickly to the demand. For that, they need to improve internal operations i.e. supply chain and inventory management via technological measures using predictive analytics and the internet of things in retail sphere.
The right time has come to abolish queuing and register areas. Probably, replacing them with something more fluid, easily accessible and the internet friendly avenues would definitely work.
No comments:
Post a Comment