6 Things Every Woman Wants Retailers to Know

Shopping for a woman is more like a detective novel, a soap opera climax or an addictive novel full of drama and nail-biting finish. In shopping, women’s behavior symbolizes more of a gatherer, one who finds and collects stuff. This particular trait has been a major driving force behind creation of such a gigantic and diverse retail landscape. All over the world, women shoppers have been the biggest influencers. So, retailers need to know women better for their own benefits. Here are the 6 things every woman want retailers to know:

1. Driven Emotionally– Women are by nature very emotional and sensitive. A little bit of pampering, a short and sweet message and a hug can melt their hearts in no time. So, other than making a glittering and colorful store, retailers need to add a lot of emotional value to their stores to drive sales.
2. Shops for all– Women have diverse roles. They shop as a mother for their child, for their husband as a wife, for their friends or for office colleagues. So, their shopping cart is basically meant for many.
3. Most of the Transactions– Nearly all the transactions for either household chores or other stuff are done by the women. It is true for all households in the world.
4. Loves Variety– The more diverse you store is, the more women are going to fall in love with it. Diversity and variety make your store interesting and appealing. So, the idea is to keep more varieties and remove unnecessary inventories.
5. Provide them what they came for– Many times, a woman’s cart is representative of ‘this is not what I came for’. Many times, they end up purchasing things which they didn’t come for in the first place. So, the companies should do proper research before launching any product.
6. Pamper them– Retailers need to pamper them by sales, discounts, and other stuff to whet their impulsive shopping behavior.