7 Ways to Drive Foot Traffic at Retail Stores

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In a cut-throat competitive retail market, the margins for errors are non-existent. If you exist and thrive in retail landscape then there is always a definite reason resonating behind it. If your retail store doesn’t get the desired foot traffic then there is something terribly wrong in your actions, unlike others who are succeeding. The retail stores doing well are finding unique and creative ways to enthral the masses. And an increase in foot traffic is directly proportional to sales. So how can you succeed in doing that? Here are the 7 ways to drive foot traffic to your retail stores:

1. Safety & Security– Safety and security are a prime concern for any shopper. If you indeed provide them these feelings then shoppers thronging at your store is distinctly realistic.
2. Organized & Clean– Any dishevelled aisle in any store generates a negative emotion inside them. And you end up losing them forever. So keep your store organized, clean and hygienic.
3. Customer Service– All your staff should be people friendly, approachable and should always carry a smile on their faces. The other way around doesn’t work anywhere.
4. Follow up– Follow up your existing customers with exciting offers, wish them on their birthdays, anniversaries etc.
5. Never leave any shelf empty– This is very critical and you must always keep your store updated with latest technologies like predictive analytics to avoid stock outs or empty shelves.
6. Consistent Sales & Discounts– The consistent sales, discounts and offers excite and elate any customer. So offer them your best and stay assured , foot traffic is bound to increase in your store.
7. Drive Emotions– Human beings are driven emotionally. And any store must make their customers feel like they belong here.

4 Benefits of Cloud Storage for any Retailer

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The endeavour of storing data has undergone myriad changes over the years. From punching cards of yesteryears to the cloud-based storage of data in today’s time, ways of storage have undergone drastic changes. CISCO forecasts that global cloud traffic will more than quadruple by the end of 2019, from 2.1 to 8.6 zettabytes (ZB), outpacing the growth of total global data center traffic, which is forecast to triple during the same time frame (from 3.4 to 10.4 ZB). And the amount of data possessed by brick and mortar retail stores worldwide is huge. So if you are tired of migrating files between your phones, tabs, and laptops then going for cloud storage certainly have advantages. Here are few things that retailers can benefit from cloud storage:

1. Reduced IT costs– The data is secured by servers and monitored by professionals, thereby eliminating the cost incurred in software security.
2. Instant Sync & Backup Features– The fear of losing data creates a panicky situation for retailers. But data on cloud storage prevents any kind of outage you might face otherwise. Plus, the instant sync and backup features automatically store data across devices.
3. Elevated Transparency– Retailers can upload and share data with the team they want to interact with. Hence, it increases efficiency along with collaboration with elevated transparency.
4. Easy File Sharing– The data you want to share is easily accessible to the one you want to share with, on cloud.

However, if you’re using Retigence’s predictive analytics then you need not worry; you can reap the aforesaid benefits all at the same time as it runs on cloud (SAP HANA).